Behind the Brand: Shreya Majumder on Content, Campaigns and Brookfield’s Digital Presence
In aviation recruitment and consultancy, visibility plays a critical role in connecting businesses with talent, clients, and industry partners. At Brookfield Aviation International, much of that digital presence is shaped by Shreya Majumder, whose work across content creation, social media campaigns, recruitment marketing, and Brookfield Aviation Finance helps communicate the company's services to audiences worldwide.
Published: 4 September 2026
Written by: Shashwat Dwivedi
In aviation recruitment, visibility matters. A job opportunity, a finance update, or a campaign can only create an impact if it reaches the right audience in the right way. At Brookfield Aviation International, much of that online presence is shaped by Shreya Majumder, Content and Social Media Specialist, whose work sits behind many of the company's LinkedIn advertisements, campaign posts, visual templates, and Brookfield Aviation Finance updates.
Shreya's first steps into content creation and digital marketing began during university, when she discovered a natural interest in the field. Coming from an academic background, she had originally planned to become a research analyst. However, after completing a series of internships, she realised that marketing offered a career path better suited to her skills and interests.
Before joining Brookfield, Shreya worked as a Marketing Manager for a Dubai-based blockchain company, where she regularly collaborated with senior leadership to achieve marketing objectives and support business growth.
At Brookfield, she brings a combination of creativity, strategy, and coordination to her role. Her day-to-day responsibilities vary depending on project priorities and deadlines, whether that involves finance-related content, recruitment campaigns, LinkedIn advertising, or scheduled social media activity.
Despite operating under the same company umbrella, Shreya believes aviation recruitment and aviation finance require distinct communication approaches to achieve effective audience engagement.
"Technical and financial services are entirely different from one another," she explains. "I have taken the time to understand these differences and the best ways to promote them."
A central part of her role is translating specialised services into content that is both accessible and engaging. Whether designing templates, preparing campaign materials, or managing the Brookfield Aviation Finance page, Shreya works closely with colleagues across the business to ensure messaging remains accurate while supporting broader company objectives.
Among her most rewarding projects have been the production of two company eBooks. For these publications, Shreya not only researched and wrote the content but also designed the visual presentation. She credits both the marketing and finance teams for supporting the process and describes the projects as challenging but highly rewarding.
Shreya believes digital content within aviation must remain dynamic in order to keep pace with a constantly evolving industry. At the same time, she believes some principles remain unchanged regardless of technological developments. Trust, authenticity, and effective communication continue to be essential, particularly within B2B aviation recruitment and financial services.
She also views Brookfield's commitment to engaging with applicants and actively seeking feedback as one of the qualities that differentiates the company from others in the market.
Operating within a collaborative environment has been another important factor in her professional growth. According to Shreya, colleagues across finance, recruitment, marketing, and leadership have provided the patience, support, and knowledge that helped her better understand aviation recruitment, finance services, mergers and acquisitions, campaign performance, and audience behaviour.
Looking ahead, Shreya's goal is to continue contributing to the growth of the Brookfield Aviation brand while helping attract qualified aviation professionals through targeted outreach and effective digital communication.
Outside of work, she enjoys spending time in the gym as a way to unwind and maintain balance.
Key Facts
Shreya Majumder manages key elements of Brookfield Aviation's digital presence, including LinkedIn advertising, social media campaigns, visual content, and Brookfield Aviation Finance communications.
Her interest in content creation and marketing developed during university.
She initially considered a career as a research analyst before transitioning into marketing.
Prior to joining Brookfield Aviation, she worked as a Marketing Manager for a Dubai-based blockchain company.
Her role combines content creation, brand development, campaign management, and digital communications.
She believes aviation recruitment and aviation finance require different marketing approaches.
One of her proudest achievements was creating two company eBooks, including both the written content and visual design.
She considers trust, authenticity, and effective communication to be fundamental to successful aviation marketing.
Shreya aims to continue supporting Brookfield's growth through strategic digital outreach and audience engagement.
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Author: Shashwat Dwivedi Aviation staffing and consultancy insights LinkedIn
