A cheerful tagline from Jet2’s holiday campaign, “Nothing beats a Jet2 Holiday”, has unexpectedly transformed into one of TikTok’s biggest memes of summer 2025. Originally voiced by British actor Zoë Lister in a television advert designed to highlight carefree travel, the slogan is now widely repurposed by social media users to poke fun at the reality of chaotic holiday experiences. The slogan first appeared in a 2024 Jet2holidays advert, paired with Jess Glynne’s popular tr